Dr.Leech comes for a visit!

On Thursday Febuary 11th, our media class had a great pleasure of welcoming Dr.Leech to our classroom. For a living Dr.Leech is in the marketing of the media everyday. He came into our class to show us different commercials and show us how easy it is for the media to get our attention and make us believe what they want us to believe. We were shown a wide variety of commercials which had different sub texts, texts and many different target audiences. For example, on commercial that was shown was a commercial for Dixie cups, it showed cute children talking about how gross germs are and the reaction in the class as a whole was "awwwwww" which is exactly the reaction that was planned to happen. This commercial was not necissarily supposed to catch the eye of 17 and 18 year old students but its the reaction that was had.

Another commercial was for the beautiful (and my future car) the Audi R8. In this commercial it was set up just like the Godfather to relate it all back to the movie. Now whenever someone sees the commercial or even now the movie the Godfather, it will relate back to the car, and the car is now related to an old classic movie. This is a beautiful car , and I have never seen the god father so that part did not mean anything to me. It is a gorgeous car and I plan on driving it one day! hehe :)

The commercials that were desgined for my age group would deffinatly be the make up commercials. As Dr.Leech said, they are basically saying that everyday girls should look like they were air brushed and have no pores. But that is not physically possible! Everyone has pores in order to live and its not like guys judge girls by the size of their pores! This commercial deffinatly annoyed me the most. It takes unrealistic standards and makes teenage girls believe that they need to look like that in order to be attractive or "sexy" the medias deffinition of that anyway. By Dr.Leech coming in and showing us the sub text it really opened my eyes and showed me that there is always something behind what the media is trying to say and its like they are trying to mold people into something that they aren't and it is not right. Now don't get me wrong not every commercial is in the wrong, but im just saying that sometimes what we see in the commercials isn't always what they are trying to tell us.